Taste of the NFL, presented by Frito-Lay, Quaker, and the PepsiCo Foundation, took center stage during Super Bowl LVIII Weekend on February 10, 2024, from 3 pm to 7 pm. PST at the Keep Memory Alive event center in Las Vegas, the Super Bowl’s largest purpose-driven culinary event delivered an extraordinary blend of cuisine and culture, with net proceeds benefiting GENYOUth’s commitment to tackle youth hunger and food insecurity.
Taste of the NFL featured some of the nation’s hottest culinary talent and an all-star lineup of NFL Legends and Players. World class chefs Andrew Zimmern, Carla Hall, Tim Love, Lasheeda Perry, and Mark Bucher hosted the event with over 25 nationally renowned and locally loved Las Vegas Chefs who teamed with signature dishes, innovative beverages, and exclusive eat-and-greets.
New additions to the culinary roster for 2024 included Lorena Garcia of Chica, and Mauro Casanto and Joey Faugno of Carlo’s Bake Shop, both at The Venetian® Resort Las Vegas; Jennifer Yee of Wynn Las Vegas; Josh Capon of Fontainebleau Las Vegas; Todd English of Todd English Hospitality; Belle English of Williams-Sonoma; Matt Chacho of Wicked Spoon at The COSMOPOLITAN™ of Las Vegas; Lukasz Mackowiak of Morimotos Las Vegas at MGM Grand Las Vegas; Bob Broskey of RPM Italian at Caesars Palace; James Trees of Las Vegas culinary hot spot Esther’s Kitchen; and Bryan Forgione of Buddy Valastro’s Restaurant Group.
Over 30 NFL Legends joined the culinary experience including Will Blackmon, Daryn Colledge, Doug Flutie, Morlon Greenwood, Tony Moll, Shannon Sharpe, Jason Spitz, Stephen Tulloch, and Charles Woodson, among others.
Taste of the NFL raises vital funds for GENYOUth’s commitment to tackling youth hunger and food insecurity. Net proceeds from the event will benefit GENYOUth’s Super School Meals initiative by supporting school nutrition programs and delivering critical school meal equipment packages to high-need schools throughout Nevada. In addition, Taste of the NFL proceeds will support school nutrition programs with equipment grants in all NFL Club markets across the nation.
Taste of the NFL attendees enjoyed autograph sessions with NFL greats¹, curated cocktails, live and silent sports memorabilia auctions, a unique lunchbox wall co-presented by American Family Insurance and Frito-Lay® Variety Packs, and special FEED gift bags. Outdoor features included a visit from the Quaker Pregrain Tour, which kicked off in November 2023 with a $250,000 donation to GENYOUth and whose tailgate truck made a special stop at Taste of the NFL serving up a NFL-inspired recipe.