DISTINCTIVE ASSETS CONTINUES LEGACY AS THE RECORDING ACADEMY® GIFTING PARTNER
Distinctive Assets, the LA–based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon, continues its long–standing partnership with the Recording Academy® in producing the one and only official GRAMMY® Gift Lounge as well as the show’s legendary Presenter & Performer Gift Bags.
Music’s Biggest Night® will, as always, feature the world’s biggest acts, all of whom will be treated
to a bevy of thank you gifts in acknowledgment and appreciation of their participation. This year’s
incredible talent list includes Billie Eilish, Brandi Carlile, Brothers Osborne, BTS, Lil Nas X, Jack Harlow,
Olivia Rodrigo, Chris Stapleton, J Balvin, John Legend, H.E.R., Jon Batiste, Cynthia Erivo, Rachel Zegler, Silk
Sonic, and returning host Trevor Noah.
“Despite challenging world events and significant logistical changes, we are excited to once again be
creating amazing GRAMMY gift magic,” says Distinctive Assets founder Lash Fary. “We are proud to
continue a tradition of making our gift endeavor as inclusive as possible, representing companies owned
and operated by individuals across race, ethnicity, sexual orientation, gender, and age. These
entrepreneurs not only make best–in–class products but also give back to their communities and the
world at large.”
The #GRAMMYGift Lounge was hosted by Topgolf Las Vegas and was open to presenters and performers
during three full days of rehearsals. This year’s Gift Lounge was presented by Miage Skincare which
offer talent a deluxe 5–piece collection of their waterless micro–molecule transformative formulas. The
Lounge also featured a ground–breaking augmented reality experience from M Entertainment Works
(MEW) whereby blues legend Robert Johnson was revived as a performing avatar. Rounding out the
unique in–person gift experience are Ceek VR Metaverse virtual reality headsets, chic lounge slippers
from Coma Toes, museum–quality award–winning jewelry from Grossé Japan, cruelty–free vegan running
shoes from PETA x Newton Running, Four Rose Jewelry Boxes featuring Rose Box NYC luxury long–
lasting real roses, Skinny Sbu Socks – Africa’s #1 premium sock brand, a VIP experience at one of two all–
new Topgolf venues in the Los Angeles area, innovative and fashionable TurboFlex Eyewear with
patented 360° rotating hinges, and imaginative fun with WowWee’s My Squishy Littles along with not–
yet–released innovations in play.
Talent also received a preassembled GRAMMY Gift Bag filled with a wide array of fabulous items
ranging from Opopop Flavor Wrapped Popcorn Kernels to BYROE salad–infused luxury skincare. The
2022 #GRAMMYGiftBag also boasts the following brands: Art Lipo, BathSlut, British M, Canidae Pet
Food, Casper, The Chai Box, Colab, Color Street, Courtney Racquel Jewelry, C60 Purple Power, Dr.
Konstantin Vasyukevich, Dr. Shefali, Elixinol, Euka, Exploding Kittens, For Every Type, Frontera Wines, Gorgeouses27, The Green Garmento, Grey Goose Vodka, Hotel Chocolat, Jayde Home Essentials, Karma
Nuts, Kokomo Restaurant, Love Sun Body, Lynn & Liana Designs, Manda Wellness Superfood,
Mastercard Priceless Fragrance, Music Connection, National Geographic Books, NutriFit, Odele Beauty,
Olipop, Oxygenetix, Philips Norelco, Philips Sonicare, Pixi Beauty, POPbeauty, PRESS Premium Alcohol
Seltzer, Purely Elizabeth, Shinery, Signed by McFly, Soapy Faith, Soul Candles, T2 Tea, UP2U Recover,
VibrantDoc, Whipped Drinks, Wildlife as Property Owners, Word Lyfe Apparel, and Youth Skincare.
The GRAMMY Awards® are held on Sunday, April 3, 2022, at the MGM Grand Garden Arena in Las
Vegas. The show will be broadcast live on the CBS Television Network at 8 p.m. ET / 5 p.m. PT and will be
available to stream live and on demand on Paramount+.
About Distinctive Assets:
Established in 1999, Distinctive Assets is a niche marketing company offering celebrity seeding, business
development, and branding opportunities within the entertainment industry and beyond. Distinctive
Assets spearheaded the proliferation of award show swag and boasts an impressive resume of
prestigious events that includes the GRAMMYs®, Latin GRAMMYs®, Tonys, American Music Awards, Kids’
Choice Awards, BET Awards, CMA Awards, and Academy of Country Music Awards. From Fortune 100
companies to start–ups, clients benefit from customized marketing solutions that leverage unparalleled
experiences as well as access to top celebrities, premier events, influential media, and strategic partners.
About the Recording Academy:
The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all
music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared
cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY
Museum®, advocates on behalf of music creators, supports music people in times of need through
MusiCares®, and celebrates artistic excellence through the GRAMMY Awards—music’s only peer–
recognized accolade and highest achievement. As the world’s leading society of music professionals, we
work year–round to foster a more inspiring world for creators.
For more information about the Academy, please visit www.grammy.com. For breaking news and
exclusive content, follow @RecordingAcad on Twitter, “like” Recording Academy on Facebook, and join
the Recording Academy’s social communities on Instagram, YouTube and LinkedIn.