Hallmark Movies Streaming Service Adds Apple Facetime Co-Viewing Feature

Hallmark Media  announced that its $5.99 monthly subscription streaming VOD service, Hallmark Movies Now, has partnered with Apple’s SharePlay feature, enabling viewers to watch movies and shows from the Hallmark library together.

The software allows iPhone, iPad, and Mac users to synchronize playback in the Hallmark Movies Now app across individual devices while simultaneously participating in a FaceTime call. Now, two to 32 “friends” can hold a Hallmark watch party across devices regardless of distance.

SharePlay can also be sent via AirPlay to the big screen via Apple TV, allowing Hallmark content to be viewed on television sets while maintaining FaceTime calls to share comments and reactions with co-viewing partners.

The launch comes as the streaming service rolls out its annual holiday programming slate, Movies & Mistletoe, featuring a curated selection of fan-favorite Hallmark holiday programming.