As the Big Game descends on Las Vegas, the MAXIM Casino Royale Experience presented by Vivid Seats took over Resorts World Las Vegas, Saturday, Feb. 10, with an immersive Casino Royale extravaganza brought to life by unKommon events. Setting the stage for an epic Las Vegas weekend, the MAXIM Big Game Experience showcased top entertainment, a star-studded guest turnout and more.
Big Game weekend’s most highly sought after soiree, the MAXIM Casino Royale Experience delivered an unforgettable night with top athletes, actors, musicians, reality stars, models and more mingling throughout the venue and the E11EVEN Lounge, powered by the Miami hospitality giant. Megan Fox and Machine Gun Kelly; Chris Brown; Ne-Yo; model Gracie Hunt; T-Pain; Gabrielle Union; celebrated R&B star Mario; rapper Remy Ma; Miles Teller; Too Short; star of “The Bachelor” franchise and “The Traitors,” Peter Weber; Wu Tang Clan; Las Vegas native and Super Bowl 50 champion Brandon Marshall; Dominican superstar Natti Natasha; Fat Joe; NFL legend Rob Gronkowski and girlfriend model, Camille Kostek; Terrell Owens; Pro Football Hall of Fame Class of 2024 member Andre Johnson; Chad “Ochocinco” Johnson; 2024 Walter Payton NFL Man of the Year, Cam Heyward (Pittsburgh Steelers); 2024 NFL Rookie of the Year sensation, CJ Stroud (Houston Texans) and more. The red carpet was hosted by Justina Valentine, star of MTV’s “Wild n Out.”
As the night unfolded and energy soared, world-class entertainment took center stage. GRAMMY Award-winning multi-platinum hip-hop superstar 21 Savage headlined the night, performing smash hits, “Spin Bout U,” “Creepin’” “Rich Flex” and more to the enjoyment of the thousands of guests. The legendary 50 Cent and former Big Game halftime performer, commanded the crowd with an energetic performance of “Hate It Or Love It,” “In da Club” and more. The epic DJ sets by EDM favorite Elderbrook, famed Las Vegas DJ Shift and Ibiza icon Plastik Funk kept guests on their feet. Retired footballer Le’Veon Bell even took the stage to surprise fans with an electric performance. Closing out the night was a set by DJ unKommon.
Also in attendance included Super Bowl XLVI champion Victor Cruz; Anthony Ramos, star of “Transformers: Rise of the Beasts;” rapper Memphis Bleek; Darrelle Revis, Super Bowl XLIX champion and Pro Football Hall of Fame Class of 2023 member; Jordan Love (Green Bay Packers); former all pro Dez Bryant; former quarterback and NFL analyst Mark Sanchez; star linebacker Jaelan Phillips (Miami Dolphins); Vegas Golden Knights legend Deryk Engelland; members of the back-to-back WNBA champion Las Vegas Aces; the cast of Magic Mike Live; social media personality Kat Stickler; UFC’s Chuck Liddell; podcast host Jason Tartick; Kyra Green of Love Island; “Bachelor in Paradise” stars Hannah Godwin and Dylan Barbour; NBA veteran Rudy Gay; NFL insider Josina Anderson; radio host Big Boy; Dwight Freeney; Eric Kendricks (Los Angeles Chargers); Solomon Thomas (New York Jets) and NFL Network reporter MJ Acosta.
Guests were greeted by immersive activations by event sponsors, electric beats, crafted cocktails and food offerings and more. Vivid Seats offered guests a curated and interactive luxury lounge, driven by exclusive ticketing partner, Vivid Seats, which featured ticket giveaways and guests faced off at the Duck Hunt game at the Jack Links Snacks pop-up. Guests were able to try their luck in the casino lounge and winners took home branded apparel by Bylt Basics. Throughout the night, guests sipped on GHOST Energy Drink, BODYARMOR Sports Drink and cocktails made with Fever-Tree and Tequila 512. A guest favorite, Raising Canes, returned to this year’s event to provide its world-famous chicken fingers and keep guests full throughout the night.
Each year, unKommon Events has presented the MAXIM Big Game experience by dedicating its efforts to community support. This year’s event partnered with retired NFL superstar and Las Vegas local, Brandon Marshall’s Williams-Marshall Cares Leadership Program. A portion of the night’s ticket sales benefited the foundation with the mission of inspiring youth athletes and future leaders for a lifelong commitment to service, integrity and community leadership.